Luxembourg, May 7, 2026
The Grossfeld joint venture has announced the sale of its stake in Sparkling 1 S.à r.l., the owner of the building housing the B&B hotel in the Cloche d’Or neighborhood. The transaction is valued at 37.4 million euros.
Scheduled to open in September 2025, this B&B hotel marks the French hotel chain’s debut in Luxembourg. As the project initiator and a joint venture between Promobe and Nextensa, Grossfeld oversaw the development and completion of the building in July 2025.
The hotel, rated Three-Star Superior, offers 150 rooms for business and leisure travelers in a prime location that combines shops, offices, medical facilities, and green spaces.
Jones Lang LaSalle advised the buyer on this transaction.
A prime location that combines convenience and quality of life
Ideally located in the Cloche d’Or neighborhood, the new facility benefits from a diverse environment that includes the offices of major international companies, local shops, a shopping center, a medical center, and the city’s largest park. Access to the site is made easy by its immediate proximity to the tram, public transportation, and major roadways. The Cloche d’Or neighborhood has earned DGNB Platinum certification, demonstrating its commitment to sustainable mobility and urban quality.
The Cloche d’Or district continues to attract major new players and is establishing itself as a key urban hub, strengthening Luxembourg’s Central Business District (CBD).
A building designed for the contemporary hospitality industry
Designed by architect Moreno, the building comprises seven above-ground floors and features a basement level housing parking spaces and utility rooms. The entrance, located on Gerhard Mercator Street, leads to a reception area, a bar/lounge, a breakfast room, a meeting room, and a large private terrace.
This building was designed to accommodate a diverse clientele, including both business travelers and tourists, offering a level of comfort in line with the standards of the B&B HOTELS brand.
For more information:
Promobe
A Luxembourg-based real estate developer for over 40 years, Promobe stands out for its unwavering commitment to quality of life. Specializing in the development of office, retail, and residential properties, Promobe creates contemporary, functional, and exceptional urban environments. A key player in the development of the Cloche d’Or district—one of the most dynamic and sought-after urban hubs in the Grand Duchy—Promobe has established itself as a leading developer in Luxembourg, delivering projects that blend elegance, innovation, and quality of life.
Nextensa
Nextensa is an investor and developer known for large-scale projects such as the Tour & Taxis site and the Bel Towers in Brussels. Specializing in urban expansion and regeneration, Nextensa transforms spaces into vibrant, innovative neighborhoods. As a member of the Ackermans & van Haaren holding group (Euronext), it combines technical expertise with strategic vision to actively contribute to sustainable urban development.
Grossfeld
Grossfeld, a joint venture between Promobe and Nextensa, is the leading developer of the mixed-use Cloche d’Or neighborhood. For over 20 years, Grossfeld has been shaping this ambitious project, transforming Cloche d’Or into a true urban hub that combines housing, offices, shops, restaurants, and green spaces. This neighborhood was designed to offer an optimal quality of life, with modern infrastructure, excellent transportation links, and immediate access to all essential services. La Cloche d’Or thus embodies a new way of experiencing the city, where comfort, convenience, and economic vitality come together.
About Aberdeen Investments
Aberdeen Investments is a specialized asset manager that focuses on areas where it has both depth and scale, across public and private markets, including credit, specialized equities, and real assets. Its teams collaborate across regions, asset classes, and specialties, combining perspectives and working with clients to identify investment opportunities tailored to their needs. As of March 31, 2026, Aberdeen Investments managed approximately €438 billion on behalf of its clients, including insurance companies, sovereign wealth funds, independent wealth managers, pension funds, platforms, banks, and family offices. As of March 31, 2026, Aberdeen Investments managed approximately €35 billion in real estate.
About ILIM
Irish Life Investment Managers Limited (ILIM), a member of Keyridge Asset Management, is an Irish asset management firm with a global focus that works with a wide range of institutional clients, including insurance companies, wealth managers, pension funds, fiduciaries, and sovereign wealth funds in Europe and North America. Keyridge Asset Management is the new global brand for Great-West Lifeco’s European asset management business, bringing together the external fund business of Canada Life Asset Management, Setanta Asset Management, and Irish Life Investment Managers (ILIM). With over £135 billion in assets under management and backed by the strength of a $3.3 trillion global financial services group, Keyridge brings together deep investment expertise, a proven track record, and a commitment to delivering innovative, tailored solutions to its clients.
